With its emphasis on building a business plan plus all-new cases, proven exercises, and online activities that place students in the role of decision makers, you have flexibility in assignment options. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. This popular resource explores the fundamentals of business management with an emphasis on how to start a business and how to manage and grow one. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one – the full business cycle. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy’s SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. PDF 2016 – ISBN: 1305405749 – Small Business Management – Launching & Growing Entrepreneurial Ventures, 18th Edition By Justin G.
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